Sustainability in business Essay Example | Topics and Well Written Essays - 2500 words

Sustainability in business - Essay Example Finally, the project presents some of the criticisms that the companies had to face and the steps taken by them to counter the charges. Every business strives to attain sustainability in today’s world. Sustainability is an idea that every business tries to portray. A sustainable organisation is one, which tries to maximise profit for its shareholders while protecting its environment and improves the lives of those it interacts with. The business operates with the view to meet the interests of society and environment. A sustainable business always stands the chance to achieve greater success in future and remain successful for decades and generations. This project talks about three such corporations which thrive on sustainability. They are the three Italian companies, namely Fiat, Pirelli and Luxottica. Each company has its own way of maintaining sustainability. Each has been discussed in brief in this project. The project also discusses the way each company has paved its way to recovery and success. Fiat is an Italian automobile manufacturer company that also deals with financial services, media, engine manufacturer and metallurgy. The company was founded in 1899 by a group of investors in Italy. With time the company diversified its operation in different parts of the world. In 2009, Fiat was considered as the sixth largest car manufacturer in the world and the largest in Italy (Ramsey & Forden, 2009). Fiat is a multinational in true sense. The company has invested in many locations outside Italy. It has announced to invest 10 billion reais in Brazil by 2015; for developing facilities for cars, auto parts and agricultural machineries (Reuters, 2010). The company came into existence in 1899 and soon it was a great hit in the automobile industry. The company faced its first crisis after World War-I. At that time the company acquired a low cost mass production technology and introduced several new models. Fiat established many

Management theory and practice Essay Example | Topics and Well Written Essays - 2500 words

Management theory and practice - Essay Example The process of planning, organizing, leading and controlling the work of organization members and of using all available organizational resources to reach stated organizational goals is called management. In fact, management is an attempt to create a desirable future, keeping the past and present in mind. It is not only practiced in a specific time frame but is also the reflection of a particular historical era. Therefore management specializes in dealing with matters of time. Management plays another significant part of making and sustaining relationships. Management specializes in the art of juggling multiple simultaneous relationships. Management is a process to emphasize that all managers, regardless of their specific aptitudes and skills, engage in certain interrelated activities to achieve their goals. It is the journey towards the fulfillment of these goals that requires planning and organizing as pre-requisites. Planning implies that managers think through their goals and actions in advance and that their actions are based on some method, plan or logic, rather than a hunch. However to execute these goal-reaching plans effectively, a proper organizing is required. Organizing is the process of arranging and allocating work, authority and resources among an organization’s members so that they can achieve the organization’s goals. Therefore organizational design becomes very significant. The dynamic engagement approach recognizes that an organization’s environment is not some set of fixed, impersonal forces. Rather, it is a complex and dynamic web of people interacting with each other. Consequently, every organization’s management operates according to certain systems to take care of all in-built and ever-emerging intricacies. There are numerous schools of thought that inspire various management processes. Bureaucracy is one. Bureaucracy has been a highly successful form of organization in the preceding century. Though it